5 Important Google Business Profile Updates Every Local Business Should Know

Craig Tipton

Published on: 28/07/2025

Google just rolled out major updates to Google Business Profiles — and most local businesses have no idea. In this post, we break down 5 must-know changes that affect how your business shows up, gets contacted, and wins new jobs. From skipping video verification to Google’s new AI search experience, here’s what’s changed and what you need to do now to stay ahead.